Everywhere you look these days, AI is causing ripples in the technology world and beyond. When it comes to operating your business, you may think only designers use AI for landscaping, but the truth is, simple technology hacks and AI will help you do more with less for your business. You don’t need to be a tech whiz or have the resources of a large company to reap the benefits of using AI and technology to up–level your business.
The purpose of marketing is to get people interested in your landscaping business. There are a lot of different channels to get your message out and technology has been developed to streamline each channel to make it easier for you. Here are some tools for you to boost your marketing efforts.
Google is still the top search engine where people go to find or validate the business they choose to use for lawncare, landscaping projects, or anything really. Did you know that 87% of shoppers check Google for reviews on local businesses before choosing one to go with? It is even more important for local businesses to have a Google Business Profile and to keep your profile fresh and increase awareness of your landscaping business. You should also be sure to ask your current happy customers to leave a Google Review of your business. There are a few ways you could ask for a review:
Nearly everyone has heard of ChatGPT. It’s a free AI platform where you can create an account (for free) and start asking ChatGPT for help with content-generation tasks. What exactly could ChatGPT help you with?
Keep in mind that ChatGPT works by scouring the internet and pulling together the most common information on the topic you request. If you are looking for something that is truly original and stands out, make sure to do a lot of editing to the information provided to you by ChatGPT and use it only as a starting point.
QR Codes (quick-response codes) are, in essence, bar codes that people can scan with their phones to visit a website, document, or image. QR codes make it so easy for people to share information quickly, and there are plenty of free QR code websites out there to help you accomplish your goals. Here are some ideas of where you could use QR codes to build your landscaping business:
One of the biggest buzz words or terms in the business world is customer journey. The customer journey is the steps a person takes to find, decide, use, and pay for a product or service. A great customer journey leads to referrals and repeat business. By streamlining customer information using technology, the customer journey becomes a bit smoother. Here are some ways technology for landscapers can help.
Win more business by generating leads on your website through a project request form. With Project 2 Payment, our team can help incorporate the project request form on your site so that when prospective customers visit, they can fill in their contact details and what type of services they are looking for. This information is then sent and stored in Project 2 Payment so you can easily create an estimate or invoice for the services requested and have the contact details to follow up with the prospective customer immediately.
When you invoice for completed work using Project 2 Payment, you can provide a link to your branded payment page. You can also add your payment page to your website so customers can easily find your payment terminal on their own. By doing this, there is no question who your customer is paying when they see the page and they can conveniently and quickly pay you. You can also schedule invoice payment reminders, just in case your customers are a little slow to pay. When you make digital payments possible for your customer, you actually make it easier for them to work with you. According to recent research, 89 percent of Americans are now using some form of digital payments.
If your customers make up the 11 percent that aren’t using digital payments, make sure you find a tool like Project 2 Payment that can track credit card payments, eChecks, cash, and paper check transactions to make business reporting a breeze!
The point of technology and AI for landscaping businesses is to make your life easier. When technology seems to be in a whirlwind of change, it can be confusing and daunting to try something new. But keep in mind, if it’s not easy, it’s not great technology. If you can’t easily see the estimates, invoices, and payments associated with a customer in your current software, it’s not easy enough and there’s better technology out there. If your brand isn’t associated with every step of your customer journey through your current software, then it’s not easy enough and it’s not great software. Give Project 2 Payment a try and find out what easy, great technology is like!