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How to Set Up and Optimize a Google Business Profile
This guide will show you how to set up and optimize a Google Business Profile so your business can stand out and attract more customers online.
Google is the most widely used search engine, with around 5.4 billion searches each day and 92% market share (source: Business News Daily). If you want your business to be found online, then Google is the place to be—and the best part is, Google Business Profiles are FREE!
What is a Google Business Profile?
A Google Business Profile is a free tool that Google offers businesses so that they can manage their online presence and be easily found in Google searches. It allows you to share information about your business such as its name, location, contact details, and more.
You can post photos of your business and services, as well as list the services you provide. Having a Google Business Profile also allows you to collect and respond to customer reviews about your business.
How to Set Up and Optimize a Google Business Profile
You will need a Gmail account to get started with how to set up and optimize a Google Business Profile. Google’s three-step process makes it easy and should take you about 30 minutes.
- Once you’ve logged into your Gmail account, create a business profile. Google will walk you through the process step by step to verify your business information.
- Personalize your Google Business Profile by adding business hours, photos, service area, and other details to help your business be discovered by customers near you.
- Manage your Google Business Profile through Search and Maps. Add updates, specials/coupons, respond to reviews, and connect to customers on Google.
Tips to Optimize Your Google Business Profile
There are some essential steps in how to set up and optimize a Google Business Profile to ensure your business ranks well in Google search results.
- Complete your Google Business Profile ✅
Fill out every section. If you operate your business from your home, instead of adding your address, select “service area.” Specify your service area by providing the city, postal code, or another type of area. You can have up to 20 services areas. Learn more in Google’s Help Center.
- Provide a business description ✍️
List out the services that your business provides. Use phrases and keyword that customers will be searching for in Google. An easy way to find these phrases is to type into Google how you would search for a service like yours. Look for where Google provides other questions that are searched for.
- Upload pictures and video 📸
Add high-quality images and videos that showcase your services. Before and after pictures or videos are an excellent way to show customers how you can meet and possibly even exceed their expectations.
- Encourage and respond to customer reviews 💬
Ask customers to leave a review on Google to help encourage others to use your service, and make sure to reply to each review you receive, good or bad. Keep it professional because future customers will read them.
Would you like more tips? Check out this video from Zanet Design: 13 NEW Google Business Profile Optimization Tips to Rank Higher
Managing and Updating Your Google Business Profile
Managing your profile is a critical part of how to set up and optimize a Google Business Profile. Use it as a communication hub by setting aside time each week or month to respond to reviews and add updates like photos, videos, or special offers.
By regularly refreshing your Google Business Profile, you will keep your business information current and people interested, and you’ll alert Google that you are a real and thriving business.
Without a Google Business Profile, your business is practically invisible. Follow this guide on how to set up and optimize a Google Business Profile to boost your online visibility and attract more customers today.
Resources:
- Google Support Site: How to Use a Service Area on Google for Service-area & Hybrid Businesses
- Business News Daily: How to Use Google Business Profile to Improve Your Online Presence
