There’s more to creating a brand than just creating a cool logo. Your brand goes far beyond that and should communicate who your business is and what your business does. The best part is, you don’t need a big budget to create a big impact. Here are 5 branding tips for small businesses: 

1. Provide your purpose. What is the purpose of your business/brand? Why did you create it, what’s the backstory? 
2. Figure out your audience. Who will be buying your services? Where do they live? What are their needs and wants? What are their limitations? 
3. Define your features and benefits. Define the unique values and benefits of your business from a customer’s perspective. 
4. Determine your voice. If your brand was a person, what would it sound like if you were having a conversation with it? How would that resonate with your customers? 
5. Create a logo and style guide. When you first decided to start your business, you most likely had an idea for a logo, but here is where you refine it and adjust it to match the purpose, the target audience, the features and benefits, and the personality of your business.