Pressure washing is a growing industry thanks to low startup costs and strong local demand. If you’ve experienced the sparkling satisfaction of cleaning with high-powered water and want to turn it into a business, this guide will walk you through the essentials of how to start a pressure washing business the right way.
Step 1: Define Your Service Area and Target Market
Start by choosing your service area, then research what types of pressure washing services are in demand. Services could include residential roof and siding washing, sidewalks, commercial fleets, or industrial equipment. Tailoring your services to your local market helps you stand out and win more jobs.
Step 2: Get the Right Equipment
You’ll need more than just a basic pressure washer. Residential jobs can often be handled with an electric model, while gas-powered, commercial-grade units offer the power and efficiency needed for larger or industrial jobs. Other essentials include surface cleaners for driveways, long hoses and water tanks for remote locations, and environmentally safe detergents. If you’re watching your budget, renting high-grade equipment before buying can be a smart way to start. Make sure to consider whether you need:
- Residential or commercial-grade washers
- Surface cleaners, hoses, tanks, etc.
- Cleaning agents and safety gear
- Estimated startup cost: $2,000–$10,000+ (Source: ZenBusiness)
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Get the equipment that the pros use at Doug Rucker Pressure Washing Equipment and Supplies.
Step 3: Register and License Your Business
Get your business set up legally and safely:
- Choose a name and business structure (LLC, sole proprietorship, etc.).
- Register with your state and apply for an EIN.
- Obtain local business licenses and permits.
- Get insured (general liability, workers’ comp if hiring).
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For example, forming an LLC can protect your personal assets if your business is ever sued, while a sole proprietorship is easier and cheaper to start but offers less protection.
Looking for inspiration? Check out this story about Brown’s Pressure Washing from UpFlip.
Step 4: Set Your Pricing
Your prices should reflect your value and stay competitive. Don’t underprice just to get jobs; quality work deserves fair pay. Consider:
- Hourly vs. per-job pricing
- Local market research
- Sample range: $90–$200+ per job
Research tools to help you price competitively:
- HomeGuide: See the pricing in your area. For example, in St. Paul, MN, pricing ranges from $170 to $310 per job or $0.35 to $0.77 per square foot.
- HomeAdvisor notes that professionals charge approximately $50 to $100 per hour, or $0.10 to $0.50 per square foot, depending on the project’s size and complexity.
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Want to go deeper? Read Mastering the Art of Pricing Your Services in our Business Resource Center.
Step 5: Market Your Business
There are so many ways to market your business, and some of the most effective methods are also the most affordable, especially when you’re just starting out. Focus on building local awareness and trust by using the channels below:
- Google Business Profile and local SEO: Set up your free Google Business Profile so you can show up in local search results and Google Maps when people search for pressure washing services. Make sure to include photos, your business hours, and service area, and be sure to collect customer reviews. This builds trust and boosts visibility.
- Door hangers, yard signs, and vehicle decals: Simple signage in your customers’ yards or on your vehicle can turn heads in the neighborhood. It acts like a passive referral system—neighbors see your work and may call you for their own property. Use the ‘5 around’ door hanger strategy to get hot leads after completing a job. Make sure your branding is clear and includes a way to contact you (phone number, website, or QR code).
- Social media and community platforms: Create business accounts on Facebook and Instagram to showcase before and after photos, share customer testimonials, and run promotions. Join local Facebook groups, Nextdoor, or community forums to offer your services and answer questions—people love hiring local pros they feel connected to.
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Bonus tip: Don’t forget about word of mouth! Always ask satisfied customers if they’d be willing to refer you to friends and family—and consider offering a referral discount or small reward as a thank you.
Step 6: Streamline With Software
Save time and look more professional with business software. Project 2 Payment was created with home services businesses like pressure washing businesses in mind.
Manage customers, create estimates and invoices, and take payments—all in one app—for just $20/month. Plus, download the iOS or Android app to run your business from anywhere.
Running a business has never been so easy and affordable.
Final Tips for Success
Congratulations on your decision to start your own business! These tips on how to start a pressure washing business should help you attain a successful launch. Plus, don’t forget to:
- Prioritize customer service and ask for reviews
- Offer add-on services (like gutter cleaning) to boost revenue
- Keep learning—new tools, techniques, and trends can give you an edge
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Starting a new business isn’t easy, but every successful pressure washing company started exactly where you are, figuring it out one step at a time. Stay focused, invest in the right tools, and use resources like Project 2 Payment to help you run smoother from day one.
